Thursday, July 28, 2005

There and Back Again

After the NKF scandal, Singapore has made the news again internationally for spending $400,000 in renaming, or rather retaining, the name of Marina Bay. The brickbats from the public flew hard, fast and accurate today, calling the whole sub-branding exercise ludricious, and that the whole area would not be a bay much longer, but rather a lake. Finally, the whole term 'Marina Bay' is hardly unique to Singapore. Do a search on google and you'll probably find it on the third page, at least, losing out to other similarly named developments in Florida and Berkeley. Ah yes, back to the drawing board. Round and round it goes...

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