Three Mountains for Singapore

As the red dot nears its 40th, the latest item to join the birthday pile include three mountains in the Central Asian Tien Shan mountain range, which have been named Temasek (4374m), Singapura I (4589m) and Ong Teng Cheong (4743m). The names were chosen based on an "elaborate system of drawing straws and allocating points." Why weren't brand consultants hired to determine the names? After all, would only have come up to two peanuts. Kudos to team members Mr David Lim, Mr Shani Tan, Mr Mohd Rozani and Mr Wilfred Tok.