Creative: Down and out?

Looks like Creative better get going re-creating itself. It posted a net loss of $31.9 million in the fourth quarter, compared with a net profit of $6.6 million for the same period last year. There's just no unseating Apple from its post as the top seller of MP3 players, and those iPods are still selling, with even more accessories and even Doom, which is exactly the future for Creative if it doesn't react quickly. There's still lots of buzz about the Zen Vision Personal Media Players, and we think that Mr Sim had better jump on that bandwagon soon, even as Creative's stock takes continued beatings on NASDAQ.